The problem
Lemon Stones, a Chilean retail brand, wanted a digital activation that wasn't the classic follower giveaway. MRM Chile, the agency handling the account, arrived with a brief that bet on the fans' own content: the follower base would produce the campaign's material, not the brand.
What we did
We built the contest's Facebook app: users uploaded photos to Instagram with the hashtag #MrIguars and the app pulled them in automatically so anyone could vote for their favorites inside the Facebook wall. Integration with the Instagram and Facebook APIs, a live ranking, and a moderation panel to discard unsuitable content. The piece depended 100% on the content users generated.
The outcome
The app ran as the #MrIguars digital activation and opened the relationship with Lemon Stones: the brand hired us again afterwards for similar apps — Soltero otra vez and 2Packs — which stayed active on Facebook for years.